Email: moc.htgnertsspooh%40ttamPhone: (585) 565-HOOP

Email: moc.htgnertsspooh%40ttamPhone: (585) 565-HOOP

About Us

HoopsStrength Inc.: Elevate Your Game with Unrivaled Basketball Training Excellence!

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Welcome to HoopsStrength Inc., your premier destination for personalized basketball training and fitness programs. Our dedicated team of Basketball Personal Trainers is committed to helping athletes of all levels achieve their performance goals, both on and off the court.
At HoopsStrength Inc., we understand that basketball is a demanding sport that requires a unique combination of skills, agility, and strength. That's why our Basketball Fitness Trainers are here to tailor fitness programs specifically designed for the physical demands of the game. Whether you're looking to enhance your speed, improve your endurance, or build core strength, our Basketball Fitness Trainers are equipped with the expertise to elevate your game to new heights.
Our Basketball Strength Trainers specialize in developing customized strength training routines to address the specific needs of basketball players. We believe that a strong foundation is essential for success in the sport, and our Basketball Fitness Trainers are dedicated to helping you build the strength and power necessary to excel on the court.

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About HoopsStrength Inc.

HoopsStrength Inc. Personal Training is the top basketball specific strength training company in Western New York. Since 2006, hundreds of players have used this service to improve functional strength, explosion, speed and agility.
We focus on one player to four player sessions. This maximizes the focus on each individual.
Our experienced trainers also add basketball skill sessions to meet the needs of each prospective client.
With the opening of our state of the art facility in 2020, we also now offer shooting machine rentals, dribble stations, and full court rentals. In addition, more capacity allows our trainers to now train entire teams/groups by splitting them up into smaller workout pods. This conforms to our belief that every player deserves attention to detail each session.
HoopsStrength Inc. Personal Training is the authority for the serious basketball player looking for the edge!

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Why Choose HoopsStrenth Inc.?

Expertise

Our team of Basketball Personal Trainers, Fitness Trainers, and Basketball Strength Trainers bring a wealth of knowledge and experience to guide you through your basketball journey.

Customized Programs

We understand that each athlete is unique. That's why we create Basketball Personal Trainers programs tailored to your individual goals, skill level, and position on the court.

Comprehensive Approach

HoopsStrength Inc. takes a holistic approach to basketball training, addressing not only physical fitness but also mental toughness, skill development, and injury prevention.

State-of-the-Art Facilities

Train in a cutting-edge environment with access to top-notch facilities and equipment, ensuring you have everything you need to succeed.

Whether you're an aspiring young player or a seasoned professional, HoopsStrength Inc. is here to empower you on your basketball journey. Join our Basketball Personal Trainers and experience the difference that personalized training can make in unlocking your full athletic potential.

Our Team

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Matt Jones

  • Learn More About Matt

    ● Founder● Certified Strength and Conditioning Trainer● Certified Teacher and Coach● Post Player Skill Specialist● 9 Years of College Basketball Experience● SJFC Hall of Fame Basketball Player●  Matt brings certified expertise and a training philosophy rooted in discipline, detail, and development. He has worked with players at all levels and is known for his structured, fundamentals-first approach.

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Rachel Leonard

  • Learn More About Rachel

    ● HS basketball guard and D3 tennis player● 3rd on all-time wins list for Nazareth Tennis Men and Women's teams● 15 years in the Gates Chili Girls basketball program, 6 years as Varsity head coach and a part of 3 sectional titles and 3 state runs● 2019 coach of the year for AA Monroe County Girls Basketball● 250 hours of certification for Baptiste Yoga and a Baptiste yoga instructor● 15 years as a Special Education Teacher● Rachel is known for pushing players to reach their full potential. Her sessions focus on technical skills, game IQ, and building a mindset that translates on and off the court.

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Steve White

  • Learn More About Steve

    ● Played Basketball Professionally● Coach in back-to-back Section V Finals (in his first & only 2 years of Head Coaching)● Has been training for over 10 years.● Steve’s specialties include advanced footwork, decision-making drills, and preparing athletes for the next level.

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Katie Decker

  • Learn More About Katie

    ● D1 scholarship player 1999-2003- Niagara University● D1 assistant Coach 2004-2007- St. Peter’s University● D1 Recruiting Coordinator/ Assistant Coach 2007-20011- Niagara University● Inducted into Greece Athena Hall of Fame-2004● Inducted into the New York State HS Section V Hall of Fame- 2008● Varsity Girls Basketball Coach at Irondequoit HS, won 1st & only sectional title in the school’s history for girls’ basketball- 2013● Section V Coach of the Year for Girls Basketball-2013● Katie’s sessions are high-energy and personalized, with a focus on encouraging players to get out of their comfort zones and grow.

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Christine Allen

  • Learn More About Christine

    ● Physical Education teacher at Rush-Henrietta● Certified Trainer● Coached Girls Basketball (all levels) 8 years● Played Basketball (RH, FLCC, SUNY Brockport)● Passionate about helping athletes elevate their game● A former NCAA point guard, Christine combines a deep understanding of the game with a passion for mentorship. Her sessions emphasize fundamentals, game-speed reps, and real-time feedback to elevate each player’s performance.

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James Andrews

  • Learn More About James

    ● Played Basketball and Tennis at MCC and the University of Rochester.● Coached at the Men's and Women's collegiate level for 15 years with over 400 wins and multiple National Titles.● Referee at all levels, from youth leagues to college.● Recruited thousands of high school athletes. Know exactly what college coaches are looking for at each level.● Coached 100+ players to full college scholarships. Able to evaluate a player's talent, help them improve to best present themselves to college recruiters, and find a program where they will have success.

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Kam McDonald

  • Learn More About Kam

    ● Graduated from Rochester Academy Charter School●   5x Employee of the Month for his dedication and willingness to go above and beyond.●   Kam integrates mindset training and character development into his sessions. Players are challenged to not only level up their game but also their discipline, leadership, and self-belief.

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Santino Cinotti

  • Learn More About Santino

    ● HoopsStrength Trainer Since 2016● MCC Women’s Basketball Head Coach● Ball Handling and Shooting Specialist● Santino has trained athletes from youth to collegiate levels, focusing on individual skill development and confidence-building.

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Luke Insley

  • Learn More About Luke

    ● Four Year Varsity Starter at Webster Schroeder● All-Time Leading Scorer at Schroeder (1,033)● All Greater Rochester 2021 Season● Just finished up his Third year at Nazareth.● Led Country in Assist to Turnover last season● Second in Assists Per Game and Total Assists Last two seasons.● First Team All-Empire-8 this year● With a background in physical therapy and a reputation for detail, Luke designs sessions that simulate in-game speed, decision-making, and intensity.

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Kyle Hennessey

  • Learn More About Kyle

    ● Physical Education Teacher at Brooks Hill Elementary School in Fairport● Pittsford Mendon JV Girls Basketball Head Coach● Graduated from SUNY Cortland in December 2024● Played Basketball at Pittsford Mendon from 2018-2020● Passionate about working with the next generation of athletes and helping them achieve their goals both on and off the court.● Kyle is known for bringing structure, energy, and clarity to every workout.

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Brandon Weiss

  • Learn More About Brandon

    ● 1000 Point Scorer at Jericho High School in Long Island ● Played basketball for RIT from 2020-2024● Pursuing to be a Mechanical Engineer ● Enjoy working with kids and teaching them the game ● Brandon’s approach includes strength, agility, and mental performance training to prepare athletes for the demands of high-level competition.

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Mallory Heise

  • Learn More About Mallory

    ● Mallory brings elite-level drills and a no-nonsense approach that challenges players to compete at their best. Her sessions are intense, focused, and filled with valuable insights from her experience playing.

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Demarre Nelson

  • Learn More About Demarre

    ● Demarre’s sessions emphasize skill work, speed/agility, and strength development to improve on-court performance and reduce injury risk.

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HoopsStrength Inc.: Redefining Basketball Excellence, One Player at a Time!

Welcome to HoopsStrength Inc. Basketball Personal Trainers, the pinnacle of basketball-specific strength training in Western New York. Since our establishment in 2006, we've been the go-to choice for hundreds of players seeking to enhance their functional strength, explosion, speed, and agility, all tailored specifically for the demands of the basketball court.
Our Basketball Fitness Trainers’ unique approach sets us apart as our Basketball Personal Trainers prioritize personalized attention, offering one-to-four-player sessions. This intentional small-group setting ensures maximum focus on each individual, allowing our experienced Basketball Strength Trainers to fine-tune their guidance to your specific needs. But we don't stop at strength training alone. At HoopsStrength Inc., our Basketball Strength Trainers recognize the holistic nature of basketball excellence. That's why our seasoned Basketball Fitness Trainers integrate basketball skill sessions seamlessly into our training programs, addressing every aspect of your game.

In 2020, we proudly opened our state-of-the-art facility, equipped with cutting-edge amenities. Now, players can take advantage of shooting machine rentals, dribble stations, and full-court rentals. The expanded capacity allows our Basketball Fitness Trainers to elevate their services further by accommodating entire teams or groups, breaking them into smaller workout pods. This commitment to detail reinforces our belief that every player, regardless of the setting, deserves personalized attention in each session.

At HoopsStrength Inc. Personal Training, our Basketball Personal Trainers stand as the authority for the serious basketball player seeking that competitive edge. Our Basketball Strength Trainers’ track record speaks for itself, and our state-of-the-art facility is a testament to our Basketball Strength Trainers’ unwavering dedication to your success on the court. Join us and experience the HoopsStrength Inc. difference – where excellence meets individualized attention.

Serving across Rochester, Fairport, Brockport, Batavia, Medina, Geneseo, Canandaigua, Geneva, Penn Yan, and the surrounding areas.

Take Your Game to the Next Level

Unlock your path to elite training with our app! Access personalized programs, track your progress, and start improving right now. Whether you're looking to boost your speed, strength, or skills, our app puts expert coaching in the palm of your hand.